Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Apple Music 1 , Apple Music Hits, and Apple Music Country, which broadcasts live to over countries 24 hours a day.
The service was announced on June 8, , and launched on June 30, in over countries worldwide. New subscribers get a six-month free trial period before the service requires a monthly subscription. Originally strictly a music service, Apple Music began expanding into video in Executive Jimmy Iovine has stated that the intention for the service is to become a "cultural platform", and Apple reportedly wants the service to be a "one-stop shop for pop culture".
The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films. The original iOS version of Apple Music received mixed reviews, with criticism directed towards a user interface deemed "not intuitive". However, it was praised for its playlist curation, a vast library of songs to stream, and its integration with other Apple devices and services.
In iOS 10 , the app received a significant redesign, which received positive reviews for an updated interface with less clutter, improved navigation, and a bigger emphasis on users' libraries.
Apple Music rapidly gained popularity after its launch, passing the milestone of 10 million subscribers in only six months. The service has 60 million subscribers around the world as of June [update]. Apple Music allows users to stream over 60 million songs to their device on demand.
The service offers curated playlists by music experts and recommendations tailored to a users music preference. Apple Music subscribers can create a profile to share their music with friends and follow other users to view the music they're listening to on a regular basis. Additionally, the service is heavily integrated into Apple's own in-house services such as their personal voice assistant Siri as well as their audio and video streaming protocol AirPlay.
As of late , users also have the ability to access the full version of Apple Music through an Apple-designed web player in beta. The "Library" tab shows the user's music collection, with options to view songs by "Playlists", "Artists", "Albums", "Songs", or "Downloaded Music". Below these options, the tab also shows music recently added to the user's library.
The "For You" tab recommends music for the user based on their music tastes. Human expert selections supplement the algorithmic curation, while users are able to "Like" and "Dislike" songs to further improve music suggestions.
The "Radio" tab incorporates Apple Music Radio and other radio stations which play genre-specific or artist-related music, depending on the user's preference. Unlike traditional radio services, the radio feature in Apple Music allows users to skip songs, view previously played songs on the station, as well as view songs playing next. The "Search" tab features a search box where users can search for artists, albums, Apple Music users, or songs by name or by lyrics.
When a song is playing, a "Now Playing" bar appears above the bottom navigation bar. When viewed, the Now Playing section allows users to add a song to their library, download it to their device, and like or dislike the song to improve suggestions on the "For You" tab. Other functions of the "Now Playing" section include the ability to control what music plays next and put songs on shuffle or repeat. Additionally, users can view live lyrics of the song they are listening to through the now playing card, which displays the song's lyrics live in sync with the time while it plays to the user.
Each artist page includes a profile banner and a "Play" button which automatically creates a radio station based around the artist. Artist pages also include sections for their featured releases, albums, singles, top songs, and background information. Apple Music users have the ability create their own profile on the service, thus allowing them to follow other users and see what music their followers are listening to. Users also have the ability to view their most played songs, artists, and albums of the entire year through a feature called Apple Music Replay, accessible on the "For You" tab.
The service is compatible with iOS devices running version 8. For devices without a native application, Apple Music is available on the web with a web player in beta. Before Apple Music, the company's iPod and iTunes were known for having "revolutionized digital music.
After a period of rumors and anticipation, Sony Music CEO Doug Morris confirmed on June 7, , that Apple had plans to announce a music streaming service, saying "It's happening tomorrow,"  with the launch later in the month. And they have million credit cards in iTunes.
Morris further argued that "Apple will promote this like crazy and I think that will have a halo effect on the streaming business. A rising tide will lift all boats. It's the beginning of an amazing moment for our industry. Shortly before Apple Music was released, singer-songwriter Taylor Swift wrote an open letter publicly criticizing Apple's decision to not reimburse artists during a user's three-month free trial period and announced that she would be holding back her album from the service.
She said the policy was "unfair" as "Apple Music will not be paying writers, producers, or artists for those three months". The day after Swift's letter, Apple's Senior Vice President of Internet Software and Services Eddy Cue announced on Twitter that Apple had changed its policy, and that Apple Music "will pay artist for streaming, even during customer's free trial period". And happily so". She concluded saying it was "the first time it's felt right in my gut to stream my album".
In negotiations with record labels for the new service, Apple allegedly attempted to encourage record labels to pull their content from the free, ad-supported tiers of competing services such as Spotify and Amazon Music in order to drive adoption of Apple Music and offered an incentive to Universal Music Group to pull its content from YouTube. The U. Department of Justice and Federal Trade Commission launched an investigation into this alleged cartel in May The announcement happened as the signature " one more thing Apple Music launched on June 30, , in countries.
New users receive a three-month free trial subscription, which changes to a monthly fee after three months. A family plan allows six users to share a subscription at a reduced rate. Apple TV and Android device support was planned for a "fall" launch. The student plan was initially only available for eligible students in the United States, United Kingdom, Germany, Denmark, Ireland, Australia, and New Zealand,  but was expanded to an additional 25 countries in November In February , Music Business Worldwide reported that, with Apple Music having launched in Turkey and Taiwan in the previous week, the service was available in countries.
The publication further wrote that those countries accounted for 59 regions that competing service Spotify did not. On April 21, , Apple announced that Apple Music would be expanding to an additional 52 countries around the world bringing the total to worldwide. In January , Fortune reported that, six months after launching, Apple Music had reached 10 million paying subscribers, having spent six months reaching the same customer base that took competing music streaming service Spotify six years.
Dre would be starring in and executive producing a "dark semi-autobiographical drama" called Vital Signs. The production was described as "Apple's first scripted television series". Dre's production was an effort to "extend Apple Music" in promotional ways rather than Apple actively exploring original television content. Citing Apple's deals with Drake and Swift in October and December , respectively, the report referenced a Twitter user describing Apple's efforts as "content marketing".
In January , The Wall Street Journal reported that Apple was exploring original video content, including its own television series and movies. The two have jointly held the title of "President" at Sony, and have helped develop shows including Breaking Bad and Shark Tank. The hiring was noted by the media as another significant effort by Apple to expand into original video productions.
In November , Apple launched the Android version of Apple Music, touted by reporters as Apple's first "real" or "user-centric" Android app. On December 13, , Apple discontinued Apple Music's "Connect" feature in favor for their redesigned approach to artist profiles and the ability for users to share their music and playlists with friends and followers introduced in iOS On September 5, , Apple released the first version of an Apple Music web player in beta.
The web player gives users full access to their music libraries along with similar features from the Apple Music app, while it is missing key features that are expected to be added later. On November 15, , Apple released a new Apple Music feature called Apple Music Replay, which is a year-end playlist showing users their favorite tracks of the entire year, a feature similar to that of Spotify's called Spotify Wrapped.
On November 20, , Apple announced the Apple Music catalog now hosts over 60 million songs. On November 20, , Apple introduced Apple Music for Business, offering customized playlists for partnered retailers. Apple Music received mixed reviews at launch. Among the criticism, reviewers wrote that the user interface was "not intuitive",  and an "embarrassing and confusing mess".
Christina Warren of Mashable noted the emphasis on human curation in Apple Music, pointing out the various human-curated radio stations and the accuracy of the curated playlists recommended to users in the "For Me" section. The author concluded saying "[The] For Me section alone has made me excited about music for the first time in a long time. Apple Music's major redesign in iOS 10 received more positive reviews. Caitlin McGarry of Macworld praised Apple for having "cleaned up the clutter, reconsidered the navigation tools, put your library front and center, and added algorithmically created playlists to rival Spotify 's.
The music service added more needless options, key actions like repeat got buried, and the For You section leaves a lot to be desired". In December , singer-songwriter Neil Young released a new archive as part of his Neil Young Archives project and criticized Apple for the audio quality offered by its Apple Music streaming service, stating: "Apple Music controls the audio quality that is served to the masses and chooses to not make high quality available, reducing audio quality to between 5 percent and 20 percent of the master I made in the studio in all cases.
So, the people hear 5 percent to 20 percent of what I created. Apple not offering a top-quality tier has led labels to stop making quality products available to the masses".
The implementation of iCloud Music Library caused significant issues for users. There were reports about music libraries being impacted by issues such as tracks moved to other albums, album art not matching the music, duplicate artists  and songs, missing tracks, and synchronization problems.
The new technology also removed DRM from downloaded matched songs. The decision was made by Ocean independently, without Def Jam Recordings , his former label, being a part of the deal.
The exclusive deal reportedly "ignited a music streaming war". Artists want as many fans as possible to hear their music, and fans want to be able to hear whatever they're excited about or interested in — exclusives get in the way of that for both sides. Of course, we understand that short promotional exclusives are common and we don't have an absolute policy against them, but we definitely think the best practice for everybody is wide release". We'll still do some stuff with the occasional artist.
The labels don't seem to like it and ultimately it's their content. From Wikipedia, the free encyclopedia. This article is about the Apple streaming service. For the media player app from Apple, see Music software. For the unrelated record label, see Apple Records. Music streaming service. Apple Music on an iPhone running iOS 14 in dark mode. Home Page: apple.